COUTUREAzhand Shokohi’s vision is to merge art through fashion by crossing traditional boundaries of design to present garments and accessories as engaging, atmospheric art that is sophisticated, yet edgy. The Azhand Shokohi Collection is elegant, beautiful and punctuated by intricate detailing and exclusive, distinctive handmade design.
FASHION JEWELRY In 2009, Azhand unveiled a striking new jewelry line that broke through traditional expectations, focusing on mediums outside metal, instead incorporating materials like sequins, ribbons, chains, vintage finds, wool, beads, and unusual textiles. At the time, Azhand said, “Today, I am designing with ribbons and yards — tomorrow, who knows what will inspire me.”
It was her father’s gift of “thousands” of sequins and beads, given to her when she was 15, that inspired Azhard’s first jewelry line. “He always believed in me, and he knew I would be designing something great with them — and I did. I wanted to design something unusual and unique, a jewelry design other than what has always been in the market.”
BRIDAL Azhand’s bridal line is classic elegance with a creative streak. Gowns are handcrafted using time-honored techniques, culminating in glamorous specialty pieces that enchant the senses and redefine romance. Bridal parties stand out among the crowded bridalwear landscape with unique silhouettes and luxurious, custom details.
ART
Azhand's ability to draw without any prior training captured the attention of her parents when she was only 6 years old. Azhand produced many drawings and sketches that include still life drawings, domestic interiors, portraits (of herself and others) and imagination-based drawings. Pencil drawings are intense and hard to draw but this medium is her favored choice.
Between 2006-2008, azhand revisited her place in art and produced emotional, visually arresting drawings over the 2 years course. Prior to 2006, she experienced a life altering loss in the family. To help her getting through these hard times she relied on her drawings.
"To me drawing is relaxing and time just doesn't exist any longer". ~Azhand
In 2011, Azhand took the necessary steps to create her own brand. Starting with a small savings account and beads and sequins gifted from her father, the designer launched the Azhand Shokohi brand. Since then, Azhand has drawn the eye of A-list celebrities, international magazines and important brands from all over the world, including actress Raven Symone, British Vogue, Fashionising.com New York, Design Milk, Trendhunter Canada, NewYork Examiner.com, Papercut Magazine, The Best Fashion Blog, and many, many more.
Today, the Azhand Shokohi Brand is an avant garde label that encompasses a range of couture, cocktail and evening wear, one-of-a-kind fashion jewelry, romantic bridal wear and even an edgy activewear line.
